A bold and iconic sub brand for germanys largest book retailer with a modular design system based on the heart of every reading enthusiast – the library.

(2022)
for Thalia

— Disciplines
Branding, Packaging Design, Design System, Logotype, Digital Assets

— Credits
Co-work with @studiochapeaux

— Awards
Red Dot Design Award / German Brand Award (Winner) / iF Design Award

— Project
As Germany's largest book retailer, Thalia now wants to write its own history with a sub brand for reading accessoires: BookLover. The collection is an atmospheric companion for enjoying reading with all your senses with a wide range of different products. For the maximum joy of reading.

— Approach
We created an simple, yet iconic design system based on the readers library. With different shelf-modules it adapts easily to any purpose – from packagings to campaigns to digital assets.

Winner of — Red Dot Design Award — German Brand Award — iF Design Award — Winner of — Red Dot Design Award — German Brand Award — iF Design Award — Winner of — Red Dot Design Award — German Brand Award — iF Design Award — Winner of — Red Dot Design Award — German Brand Award — iF Design Award — Winner of — Red Dot Design Award — German Brand Award — iF Design Award — Winner of — Red Dot Design Award — German Brand Award — iF Design Award — Winner of — Red Dot Design Award — German Brand Award — iF Design Award — Winner of — Red Dot Design Award — German Brand Award — iF Design Award — Winner of — Red Dot Design Award — German Brand Award — iF Design Award — Winner of — Red Dot Design Award — German Brand Award — iF Design Award — Winner of — Red Dot Design Award — German Brand Award — iF Design Award — Winner of — Red Dot Design Award — German Brand Award — iF Design Award — Winner of — Red Dot Design Award — German Brand Award — iF Design Award — Winner of — Red Dot Design Award — German Brand Award — iF Design Award — Winner of — Red Dot Design Award — German Brand Award — iF Design Award — Winner of — Red Dot Design Award — German Brand Award — iF Design Award — Winner of — Red Dot Design Award — German Brand Award — iF Design Award — Winner of — Red Dot Design Award — German Brand Award — iF Design Award — Winner of — Red Dot Design Award — German Brand Award — iF Design Award — Winner of — Red Dot Design Award — German Brand Award — iF Design Award —

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Turnerstraße 12
Hamburg / St. Pauli
— Germany

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