Haerb is a young startup focused on modern herbal tea culture. We created a branding that’s both modern and classic, customized to fit their needs.
(2021)
for Haerb Botanicals
— Disciplines
Branding, Logotype, Packaging,
Iconography, Campaign, UI & Webshop
— Credits
Photos by Theresa Maler
— Project
Sophia approached us with the vision of establishing a conscious brand dedicated to modern tea culture, focusing on herbal ingredients and ancient recipes. She enlisted our collaboration to create a distinctive and contemporary brand that resonates across various platforms.
— Approach
Drawing inspiration from classic apothecary visuals, we crafted a contemporary aesthetic with a pronounced emphasis on typography. The design merges a sturdy grotesque font with a timeless serif, while a playful touch is introduced through the use of italic fonts for highlights. The branding's uniqueness is amplified by a disciplined grid, ample white space, and carefully chosen materials. The resulting combination of strong, identifiable typography ensures seamless adaptability across various requirements and devices.
Studio
Turnerstraße 12
Hamburg / St. Pauli
— Germany
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