Shaping a visual identity rooted in the brand’s commitment to craftsmanship and quality. Our design tells the story of a modern, family owned business.
(2022)
for Wiiuka
— Disciplines
Branding, Logotype, Packaging,
Iconography, Campaign shooting
— Credits
Co-work with studiochapeaux
— Project
Wiiuka is a family run business from Berlin, manufacturing high quality leather accessoires for mobile devices. Taking the brand to the next level we were asked to create a uniqie identity that connects the tradition of craftmanship with modern simplicity.
— Approach
Our narrative is “connection”— a thread that weaves through the wiiuka story, binding the past to the present. The dual »ii« in the name became our muse, a symbol combining the founders' unity and the product's duality of purpose: to protect and to present. The final design system is an articulation of elegance and intention. Each element, from the interplay of dots in the logo to the curated naming of the product line, is a chapter in the wiiuka narrative.
Studio
Turnerstraße 12
Hamburg / St. Pauli
— Germany
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